Sports events are often full of fun and passion. Taymax Group brought its passion for fitness to several hockey games in Canada. The franchise group established partnerships with multiple national and regional hockey teams across the country. As part of the partnerships, Taymax was able to do in-game activations, which were incredibly helpful to engage with the local community.

Taymax staff hosted a Planet Fitness^® table at the games of the Ottawa Senators, Barrie Colts, Sudbury Wolves and Oshawa Generals. At each game, they handed out branded swag, collected raffle entries for a PF^® membership and shared with attendees the benefits of a PF membership. The games were a great way to bring sports and fitness lovers together to reach potential members in the Canadian market.