Taymax Laces Up Shoes for Toronto Waterfront Marathon
Taymax helped thousands of runners speed to the finish line at the Toronto Waterfront Marathon, Half Marathon and 5K in downtown Toronto on Oct. 14-15. According to local news outlets, 23,800 runners participated in the 5K, half-marathon and marathon. The race is one of the largest marathons in Canada, so Taymax was able to bring awareness of Planet Fitness® to many fitness fanatics.
Six Taymax staff members volunteered at the race over the two days. They supported the PF® brand by sharing information about Planet Fitness memberships. Taymax also gave away an exclusive offer allowing those who joined Planet Fitness at the race to receive their first month free. Additionally, those who joined Planet Fitness that day and/or downloaded the PF mobile app were given free PF swag items. Staff members handed out over 300 water bottles and 100 cinch bags to individuals in the area.
This was Taymax’s first time participating in the race event, and it was a huge hit.
“It was great to be at the Toronto Waterfront Marathon representing Planet Fitness, as it gave us an opportunity to connect with the local community outside of our club. The staff and I were able to interact with many people, letting them know all the benefits of the Black Card membership since many of the participants travel year-round for marathons, and letting them know there could be a Planet Fitness location near them was a nice takeaway for these individuals. Overall, we had a blast, and we hope to be back next year,” said Zander Scmitt, an assistant general manager at the franchise’s College Park location.