United Fitness Partners closed out 2025 on a high note. The franchise group had another successful campaign with its 2025 Toy Drive. For over eight years, UFP has partnered with the Boys & Girls Club of America for an annual toy drive. In 2025, UFP hosted the Boys & Girls Clubs of the Valley Toy Drive in-club from Dec.1-22 in all 40 of its locations in the Phoenix metro area, allowing members and staff to donate toys to the cause. The group helped the BGCAZ sort the toys on Dec. 23.

Each year, the annual toy drive continues to grow in success, bringing in more toys and more holiday joy for the local community youth. In 2025, UFP surpassed its previous records and collected more toys than ever before. In 2024, 1,480 total toys were collected, while in 2025 there were around 2,000 toys collected. Toys from dolls, stuffed animals, games and sports equipment were collected for the Boys & Girls Clubs of the Valley locations.

What originally began as a simple way to give back has become a meaningful tradition that strengthens its connection with the youth in the local community. The Boys & Girls Clubs of America is a vital partner for Planet Fitness, and community efforts like these help ensure the bond between the two organizations stay strong.

“This is one of our team’s favorite events,” said Senior Field Marketing Manager at United FP Cassandra Brunner. “I’m so glad we have this partnership with the Boys & Girls Clubs of the Valley and continue to bring joy to our local youth during the holiday season.”