Sports are an excellent way to bring a community together while also encouraging fitness. As part of the partnership with the Arizona Cardinals football team, United Fitness Partners hosted a PF^® booth at the Arizona Cardinals Draft Party event. The Arizona Cardinals Draft Party is a huge, free event for fans on the Great Lawn outside State Farm Stadium in Glendale, Arizona. The event runs at the same time as the first round of the NFL Draft, and it features food trucks, player and alumni appearances, and live TV broadcasts.

Four of UFP’s team members connected with fans by sharing all the great things Planet Fitness^® has to offer, while also passing out swag and raffle prizes of free Black Card memberships. The swag the group passed out included PF-branded rally towels, sticky suction phone mounts, T-shirts and sunglasses.

Throughout the event, thousands of fans packed into the stadium, so United Fitness Partners was able to share with many about the benefits of having a Planet Fitness membership. The event allowed United Fitness Partners to engage and explain the perks of Planet Fitness during a memorable time in the local community. As a result, United Fitness Partners was able to win over a lot of adoring fans to the Planet Fitness brand.

“Overall, the event was a great success. We had strong engagement throughout the five-hour event and loved being part of such a fun, high-energy environment. Our team had a blast connecting with attendees who were excited to connect and learn more about what being part of Planet Fitness means,” said Lexy Berrios, club manager at UFP’s Peoria (North), Arizona, club.